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A Net Promoter Score measures whether or not your users will recommend your site or service. It's not simply a yes or no question. Rather, a 0-10 scale of their likelihood to recommend your site.

Archive Blog Posts - June, 2013

Definition and Example of Leading Questions

In several posts in the past I have referred to the concept of Leading Questions.  Let's spend some time today deep diving into what leading questions really are. Short Definition of Leading Questions The short definition of a Leading Qu

Good versus Bad Survey Questions

You want to keep your overall survey as short as possible.  For this reason each survey question is critical.  Whether it is a good or bad question it is taking up valuable real estate and valuable time from your respondent.  Here ar

Writing Surveys with Good Question Intent

Writing surveys with proper question intent will increase both the quantity and quality of the responses you receive.  What then are critical points to enable you to write surveys that have good question intent?  let us show you. Is it u

5 Ways to Gamify your Survey

Gamification is the process of putting game mechanics into, well, practically anything.  How then do you gamily a survey? For some - when they heard the word gamify they think that these are tricks to make your completion rates higher.  i

5 Tips to increase Survey Accuracy

Use these 5 simple tips to improve your survey questions and get more accurate data. 1. Know your objectives. Each question takes valuable time away from your respondents.  Ensure that each one is valuable and provides benefit.  To do t

What is the Net Promoter Scale?

The Net Promoter Scale is a customer loyalty metric developed by Fred Reincheld, Bain and Company along with Satmetrix.  It was published in the 2003 Harvard Business Review entitled "One Number You Need to Grow."  They call it officially t

When to Require Answers to Survey Questions

There is a simple truth in Surveys.  The data is critical to you and your organization - but not necessarily critical to your respondent.   Keep in mind that there may be several questions that they do not want to respond

Don't Over-Complicate your Survey

The title says it all for this one.  Keep your surveys simple and don't over-complicate them.  You will get more results and you will have more data to work with. In short - keep it simple. What makes a simple survey?  What make

5 Tips to Increase Survey Responses

Often people spend so much time preparingtheir survey and anlyzing the data that the forget to spend adequate time promoting their survey.  These simple tips can help you maximize the number of responses that you receive to your survey. 1. Se

Reducing Opinion Bias in your Surveys

Today I wanted to elaborate a little on one of the topics brought up in the article.  That topic is on Opinion Bias. From a previous article we wrote: "Imagine if we had to go to our boss and give a level of certainty against choosing choice A out
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